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Political Media Buying 2018: Late September Update – Where Does Radio Fit?
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research of PQ Media Similar to 2016, the use of past trends to predict the outcome of an election that have been applicable...
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Resolutions and Reflections
Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB Happy New Year! It’s hard to believe that another year has gone by. Right now all of us are working...
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Political Media Buying 2020: Way Too Early Prediction in June 2019
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media When the Radio Advertising Bureau reached out to PQ Media a few months ago to continue our tradition of...
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Political Media Buying 2020: “Where Does Radio Fit?”
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media Just to recap, based on previous elections, PQ Media projects that political media buying could exceed...
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Political Media Buying 2020: Still Way Too Early Prediction
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is...
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Where Does Radio Fit in the 2020 Elections? – Update
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media In June, PQ Media projected that political media buying could exceed $8 billion in 2020, possibly as high...
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Keep Your Files in Order
Contributors: Brad C. Deutsch, Principal, Foster Garvey, P.C. and Benjamin J. Lambiotte, Principal, Foster Garvey, P.C. Just as the 2020 federal election campaign shifts into high gear, on October...
View ArticleRadio on Main Street Podcast – Back by Popular Demand – Steve Passwaiter
This week we are bringing back one of the best of the year podcasts. With the election season heating up we didn’t want you to miss this one. In this edition, Erica Farber, President and CEO of the RAB...
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Strictly Voters and Political Activists Are Listening
Author: Annette Malave, SVP/Insights, RAB Although the New Year is only entering its second week, one thing is certain. The ad spending of political candidates is just starting to rev up as they each...
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Celebrating the Black Consumer
Author: Annette Malave, SVP/Insights, RAB February is Black History Month, also known as African American Month. It celebrates and recognizes the roles that African Americans have played in shaping...
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Radio Reaches the Swing Voter
Contributor: Stephanie Digeon-Heath , Client Services, The Media Audit On November 3, 2020, Americans will head to the poll and decide whether to reelect Trump or whether to elect former Vice...
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Radio Can Get Out the Vote
Author: Annette Malave, SVP/Insights, RAB In less than a month, Americans from all walks of life will use the opportunity to make their voices heard. They will vote. To say that this election will be...
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View ArticleAmplifying Brand Buzz: How Radio Redefines Conversations and Influence
Harness Radio’s Unique Ability to Fuel Purchase Intent and More Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs In the ever-evolving landscape of media impact, radio emerges as a potent...
View ArticleRadio Works for Local and State Government Agencies
Author: Annette Malave, SVP/Insights, RAB Political views and interests by Americans have been the topic of many news articles and stories. Yet, how Americans view their state and local governments...
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